Ni Ema B. Consulting

---

I'm Ni Ema Baptista, and I've spent over two decades mastering the art and strategy of public relations. But let me be clear: I'm not here to chase media. I'm here to command it.I founded Ni Ema B. Consulting because I saw too many brilliant brands, visionary leaders, and groundbreaking ideas being overlooked—not because they lacked value, but because they lacked the right voice, the right strategy, and the right connections. I built this firm to change that.

My journey into PR didn't start with a press release. It started in the corporate trenches—working within major organizations, navigating high-stakes communications, managing crises, and learning what it truly takes to shape public perception at scale. I spent years as the strategist behind the scenes, the one executives called when the stakes were too high for anything less than precision.But I knew I wasn't built to stay behind someone else's brand forever. I was built to lead my own.So I made the leap. I left the security of corporate America and launched Ni Ema B. Consulting with a singular mission: to bring enterprise-level media strategy and boutique-level attention to the brands and leaders who deserve to be seen, heard, and celebrated.That transition taught me something invaluable: I understand both worlds. I know what it's like to operate within a corporate structure, and I know what it takes to build something bold and independent from the ground up. That dual perspective is what makes my approach different—and what makes my clients' results undeniable.

I studied Communications with a focus in Media Studies because I wanted to understand not just how to tell a story, but how to make it resonate across platforms, audiences, and industries. I hold certifications in Women's Entrepreneurship from Cornell University and Disruptive Strategy from Harvard Business School Online—because I believe in continuous evolution. The media landscape changes. Consumer behavior shifts. And I refuse to be left behind.I also bring expertise in digital strategy, project management, and—because I'm always looking ahead—AI integration. I don't just rely on the playbook that worked 20 years ago. I'm building the playbook for what works now and what will work next.

I specialize in public relations, media relations, and strategic communications for brands that refuse to blend in. My clients aren't looking for surface-level publicity. They're looking for strategic reputation elevation—the kind that builds credibility, secures premium media coverage, and establishes lasting industry influence.Here's what sets me apart:I Don't Believe in "Spray and Pray" PR. I believe in targeted, relationship-driven media strategy. I've spent over two decades building trusted relationships with journalists, editors, and producers across national and international outlets. When I pitch your story, it's not just another email in an inbox. It's a conversation with someone who knows I only bring them the best.I Architect Campaigns, Not Just Placements. Every PR strategy I develop is custom. I don't use templates. I don't recycle pitches. I take the time to understand your brand, your industry, your goals, and your unique story—and then I build a media campaign designed to deliver measurable business outcomes.I Bring Cultural Awareness to Every Strategy. I understand that storytelling isn't one-size-fits-all. What resonates in one community might fall flat in another. I craft culturally resonant narratives that don't just inform—they influence, inspire, and establish authority.I Operate at the Intersection of Strategy and Access. You get the strategic thinking of a senior communications executive combined with the direct media access of a seasoned publicist. That combination is rare—and it's what drives results.

I partner with visionary entrepreneurs, industry disruptors, luxury lifestyle brands, and established leaders who are ready to elevate their public presence. My clients span entertainment, tech, lifestyle, nonprofit, and corporate sectors—but they all share one thing in common: they demand excellence, and they're positioned to make a significant impact.Whether you're launching a groundbreaking product, navigating a reputation challenge, or establishing yourself as a thought leader, I bring the expertise, the relationships, and the strategic vision to make it happen.

When you work with me, you're not just another client seeking coverage. You're a strategic partner in building lasting media influence. I become deeply invested in your reputation, your message, and your long-term success.I don't just secure media coverage. I ensure it resonates—with impact, credibility, and staying power.

If you're ready to stop being overlooked and start being celebrated, let's talk. I'm here to architect your next chapter of influence through strategic public relations that doesn't just get you seen—it gets you remembered.[Book Your Strategy Session]

Ni Ema Baptista Founder & CEO, Ni Ema B. Consulting 

Publicist | Media Strategist | Reputation Architect

Here's the truth: the most brilliant brands, the most visionary leaders, the most groundbreaking ideas don't fail because they lack value. They fail because they lack the right voice, the right strategy, and the right connections. And that's where I come in.

I've spent over two decades building relationships with the people who decide what stories get told—journalists, editors, producers at the outlets that matter. These aren't cold contacts in a database. These are people who trust me, who know that when I bring them a story, it's worth their time. That trust is what turns a pitch into a placement, and a placement into a platform.

But here's what sets me apart: I don't believe in templates. I don't recycle strategies. Every brand I work with gets a custom approach because your story isn't like anyone else's. I take the time to understand who you are, what you've built, and where you're going—and then I architect a media strategy that doesn't just get you coverage, but positions you as the definitive voice in your space. The kind of authority that opens doors, builds credibility, and creates opportunities you didn't even know were possible.

This work is deeply personal to me. When you work with me, you're not just another client. You become a partner in building something that lasts. I'm invested in your reputation, your message, and your legacy. I bring the strategic thinking of a senior communications executive and the direct media access of a seasoned publicist—a combination that's rare, and one that drives real results.

Whether you're launching something new, navigating a challenge, or ready to establish yourself as a thought leader, I bring the expertise, the relationships, and the vision to make it happen. Not with generic tactics. Not with shortcuts. But with intention, strategy, and a commitment to making sure your impact is unforgettable.

If you're ready to stop being overlooked and start being celebrated, let's talk. I'm here to architect your next chapter of influence—the kind that doesn't just get you seen, but gets you remembered.

[Book Your Strategy Session]