The Practice
Visibility without strategy is noise.
For more than two decades, Ni Ema Baptista has worked behind high-visibility moments in media, entertainment, and live culture, and in the rooms where partnerships are decided. The firm she built carries that judgment into every engagement.
We are called in when a moment carries weight: a launch, a leadership transition, a public debut, a citywide event, a reputation that needs protecting. Our role is to settle the strategy before the story goes out, and to make sure the story holds once it does.
Much of our work is never announced. Discretion is part of what clients retain us for.
Areas of Practice
Every engagement is led by Ni Ema personally, with a trusted bench of specialists brought in as the work demands.
We counsel on strategic communications and executive positioning: how an organization explains itself, and how its leaders are seen, heard, and remembered. We manage media relations with the judgment to know which stories to pursue and which to decline. And we advise on reputation before, during, and after the moments that test it.
We also build the relationships that move business forward. We structure brand partnerships and sponsorships so both sides leave with more than they brought, and we lead press, talent, and red-carpet strategy for the festivals, premieres, and civic celebrations a city remembers.
Who We Serve
Leaders who understand that how they communicate is inseparable from how they lead.
Corporations and government agencies. Nonprofits and educational institutions. High-growth companies in technology and AI. Founders, executives, artists, and public figures. Cultural institutions, and the events that bring a city together.
What they share is a moment when the quality of their communications must match the quality of their work.
Strategy Decides. Reputation Remains.
Strategy, brand, marketing, and publicity are routinely treated as one discipline. They are not, and the confusion is costly. Our work begins by putting each in its proper place.
Strategy decides.
Brand promises.
Product and culture prove.
Marketing attracts.
Publicity amplifies.
Reputation remains.
CLIENTS, COLLABORATORS, AND EVENT PARTNERS
What Our Clients Say
Working with our PR has been truly transformative for us. She believed in our story and helped bring our voice, culture, and mission to a much wider audience. Through her strategic guidance and deep commitment, she connected us with meaningful media opportunities and elevated our presence in the community. Because of her work, more people discovered our restaurant and the story behind it.
As the owner of Mela Bistro in Oakland, sharing our Ethiopian heritage and our vision for community has always been important. Our PR helped translate that vision into powerful storytelling that resonated with the media and the public. Her dedication played an important role in helping us gain recognition from respected institutions like the James Beard Foundation and media outlets such as the San Francisco Chronicle.
We are deeply grateful for her passion, professionalism, and unwavering support. She doesn’t just promote our work. She truly champions it.
Adiam Tsegaye
Owner, Mela Bistro
Ni Ema Baptista has been an incredible partner to Rooted N Love and the work we do in our community. She has provided powerful public relations and strategic support for several of our community events, helping elevate the visibility and overall impact of our programs for families and students.
Ni Ema understands how to position community-driven initiatives in a way that brings the right kind of attention, credibility, and media interest. From strategy and press visibility to valuable connections that helped open doors for sponsorship opportunities, she consistently brings both professionalism and intention to everything she touches.
She has become our go-to publicist whenever we need thoughtful PR strategy, media visibility, or support amplifying our mission. Her deep understanding of culture, community, and media makes her an exceptional partner for organizations doing meaningful work.
Working with Ni Ema has helped bring greater awareness to the mission of Rooted N Love and the support we provide to our school community.
Tandia Jones, Founder, Rooted N Love
"Ni Ema is a true people person and an exceptional publicist and event host. She knows how to command a room and connect the right people.
For my fundraising event benefiting a local Asian community center in Sacramento, she ensured every guest felt welcomed, brought together key movers and shakers, and secured a strong media presence. Because of her leadership and professionalism, we successfully reached our fundraising goal.
Ni Ema is highly professional, adaptable, and someone you absolutely want on your team."
Melissa Nguyen
"My introduction to Ms. Ni Ema Baptista was nothing short of amazing. She is incredibly attentive, thoughtful, and a pleasure to work with.
Ni Ema helped develop and execute a strategy that significantly increased visibility for my catering company. As a direct result, my sales increased by 300%.
Beyond her professionalism and expertise, she is genuinely kind, supportive, and always carries herself with warmth and positivity. I would absolutely hire her again and have recommended her to several close business associates."
Tanisha R. Simpson
"Working with Ni Ema of Ni Ema B. Consulting has been an outstanding experience. Her professionalism, strategic insight, and ability to execute at a high level make her an invaluable partner for large-scale events.
We have collaborated with Ni Ema on several high-profile productions, including events featuring The Isley Brothers, Donnell Rawlings, and Avery Sunshine. She played a key role in developing and executing marketing and public relations strategies that elevated visibility, attracted strong media attention, and supported the overall success of each event.
Because of the value she consistently brings, we continue to work with Ni Ema on an ongoing basis. She is highly professional, well-connected, and knows how to position events for maximum exposure."
Phenomenal Concierge
Event Management & Production
"I had the pleasure of working with Ni Ema of Ni Ema B. Consulting, and I cannot recommend her services highly enough. From the moment we began working together, it was clear that we were in very capable hands.
Ni Ema played a key role in increasing the visibility of my brand, MSJX. Through her strategic guidance and media outreach, we saw a noticeable increase in social media views, audience engagement, interviews, and new booking opportunities.
She is professional, strategic, and truly understands how to position a brand for greater exposure and growth. Working with Ni Ema has been a valuable investment for my brand."
Marlan Simpson, MSJX
Ni Ema played a major role in helping me shape the foundation of Goodie Bag Clothing. She guided me through branding, marketing strategy, and PR visibility in a way that helped me truly understand how my brand should show up in the world. The branding map she created gave my company clear direction, structure, and identity. Because of her support and insight, Goodie Bag launched with a strong brand presence that continues to guide the business today.
Draney Carr, Founder, Goodie Bag Clothing