The Practice
Visibility without strategy is noise.
For more than twenty years, Ni Ema Baptista has worked on the part of the story the public never sees: the decisions, the relationships, and the preparation that make attention worth having.
Clients bring the firm in when the stakes are real. A launch. A leadership moment. A room they need to win. They stay because the work holds up long after the headline fades.
Much of that work is confidential. That is by design.
Areas of Practice
Six disciplines, one senior advisor. Every engagement is led by
Ni Ema personally, with a trusted bench of specialists brought in as the work requires.
01 Strategic Communications
The story your organization tells, and the plan that carries it to the people who can move your business.
02 Executive Visibility
Profiles, thought leadership, and speaking for founders and executives whose names should open doors before they walk through them.
03 Media Relations
Coverage chosen for what it does for you, across print, broadcast, digital, and podcast, built on relationships with the people who make it.
04 Reputation and Crisis Counsel
Steady counsel before a crisis, clear decisions during one, and a deliberate rebuild after the attention moves on.
05 Partnerships and Sponsorship
Brand collaborations and sponsors identified, negotiated, and structured so both sides leave with more than they brought.
06 Cultural and Live Event Communications
Press, talent, and red-carpet strategy for festivals, premieres, and the cultural moments a city remembers.
Who We Serve
We work with leaders who know that how you communicate is inseparable from how you lead.
Our clients include corporations, government agencies, nonprofits, educational institutions, and high-growth startups, along with founders, executives, public figures, and cultural institutions across technology, AI, entertainment, media, fashion, hospitality, and live events.
What they share is a moment when the quality of their communications has to match the quality of their work. That is where we come in.
Strategy Decides. Reputation Remains.
Most people use strategy, branding, marketing, and publicity as if they mean the same thing. They don't, and the confusion is expensive. Every engagement starts by putting each one in its place.
Strategy decides.
Brand promises.
Product and culture prove.
Marketing attracts.
Publicity amplifies.
Reputation remains.
BRAND PARTNERSHIPS
What Our Clients Say
Working with our PR has been truly transformative for us. She believed in our story and helped bring our voice, culture, and mission to a much wider audience. Through her strategic guidance and deep commitment, she connected us with meaningful media opportunities and elevated our presence in the community. Because of her work, more people discovered our restaurant and the story behind it.
As the owner of Mela Bistro in Oakland, sharing our Ethiopian heritage and our vision for community has always been important. Our PR helped translate that vision into powerful storytelling that resonated with the media and the public. Her dedication played an important role in helping us gain recognition from respected institutions like the James Beard Foundation and media outlets such as the San Francisco Chronicle.
We are deeply grateful for her passion, professionalism, and unwavering support. She doesn’t just promote our work—she truly champions it.
— Adiam Tsegaye
Owner, Mela Bistro
Ni Ema Baptista has been an incredible partner to Rooted N Love and the work we do in our community. She has provided powerful public relations and strategic support for several of our community events, helping elevate the visibility and overall impact of our programs for families and students.
Ni Ema understands how to position community-driven initiatives in a way that brings the right kind of attention, credibility, and media interest. From strategy and press visibility to valuable connections that helped open doors for sponsorship opportunities, she consistently brings both professionalism and intention to everything she touches.
She has become our go-to publicist whenever we need thoughtful PR strategy, media visibility, or support amplifying our mission. Her deep understanding of culture, community, and media makes her an exceptional partner for organizations doing meaningful work.
Working with Ni Ema has helped bring greater awareness to the mission of Rooted N Love and the support we provide to our school community.
— Tandia Jones, Founder, Rooted N Love
"Ni Ema is a true people person and an exceptional publicist and event host. She knows how to command a room and connect the right people.
For my fundraising event benefiting a local Asian community center in Sacramento, she ensured every guest felt welcomed, brought together key movers and shakers, and secured a strong media presence. Because of her leadership and professionalism, we successfully reached our fundraising goal.
Ni Ema is highly professional, adaptable, and someone you absolutely want on your team."
-Melissa Nguyen
"My introduction to Ms. Ni Ema Baptista was nothing short of amazing. She is incredibly attentive, thoughtful, and a pleasure to work with.
Ni Ema helped develop and execute a strategy that significantly increased visibility for my catering company. As a direct result, my sales increased by 300%.
Beyond her professionalism and expertise, she is genuinely kind, supportive, and always carries herself with warmth and positivity. I would absolutely hire her again and have recommended her to several close business associates."
- Tanisha R. Simpson
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"Working with Ni Ema of Ni Ema B. Consulting has been an outstanding experience. Her professionalism, strategic insight, and ability to execute at a high level make her an invaluable partner for large-scale events.
We have collaborated with Ni Ema on several high-profile productions, including events featuring The Isley Brothers, Donnell Rawlings, and Avery Sunshine. She played a key role in developing and executing marketing and public relations strategies that elevated visibility, attracted strong media attention, and supported the overall success of each event.
Because of the value she consistently brings, we continue to work with Ni Ema on an ongoing basis. She is highly professional, well-connected, and knows how to position events for maximum exposure."
— Phenomenal Concierge
Event Management & Production
"I had the pleasure of working with Ni Ema of Ni Ema B. Consulting, and I cannot recommend her services highly enough. From the moment we began working together, it was clear that we were in very capable hands.
Ni Ema played a key role in increasing the visibility of my brand, MSJX. Through her strategic guidance and media outreach, we saw a noticeable increase in social media views, audience engagement, interviews, and new booking opportunities.
She is professional, strategic, and truly understands how to position a brand for greater exposure and growth. Working with Ni Ema has been a valuable investment for my brand."
— Marlan Simpson, MSJX
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Ni Ema played a major role in helping me shape the foundation of Goodie Bag Clothing. She guided me through branding, marketing strategy, and PR visibility in a way that helped me truly understand how my brand should show up in the world. The branding map she created gave my company clear direction, structure, and identity. Because of her support and insight, Goodie Bag launched with a strong brand presence that continues to guide the business today.
— Draney Carr, Founder, Goodie Bag Clothing